THE FRANKFURTER BRETT IS BACK.
The Frankfurter Brett had been gone for almost an entire year.
It is back.
I am Johannes Schreiter—the inventor of the Frankfurter Brett and the owner of the brand and patent.
In November 2025, I took over the assets of the predecessor company from the insolvency estate and began bringing everything back together.
After I initially reopened the shop almost without comment, the biggest problems from the early days have now been resolved, and I would like to give you an insight into what led to the situation, where we stand today—and how we will move forward from here.
For everyone who is not really interested in all that but is looking for a good board at a good price:
🌞THE SHOP IS OPEN.🌞
OUR OFFER
The boards currently available are the final series of the first generation.
There is a 15% generational transition discount.
PHOENIX
Demand is very high. That’s wonderful.
There will be one final series.
The signature accessories will remain available.
The stated delivery dates are for guidance.
Production delays may affect the shipping date.
For orders containing multiple items, the latest date determines the shipping date.
1 - THE PAST
What began in 2012 with the idea of a cutting board with pull-out rails developed over the years into a highly successful project.
At times, more than 40 people worked on it, with production in Germany and modern manufacturing in Estonia.
However, growth also brought challenges and problems that we were ultimately no longer able to truly solve.
Different ideas about how the company should develop led to growing internal tensions.
At the same time, structures emerged that were not viable in this form over the long term.
In this situation, I made the decision to stop sales.
It was not an easy step, but from my perspective it was necessary to prevent further damage and create a solid foundation for a fresh start.
The result was the insolvency of the operating company at the time in mid-2025—a grueling process with an uncertain outcome.
RESPONSIBILITY
Because of my decisions, there are orders that could no longer be shipped due to the insolvency.
This means that people placed their trust in the brand and the product and were initially disappointed.
That must not be the case.
I will take responsibility for this.
At the same time, it is clear:
To ensure that this responsibility can actually be fulfilled, the fresh start must first be built on a financially stable foundation.
My current focus is therefore on putting the company on a sound footing and creating a sustainable foundation for the future.
As soon as this foundation is in place, I will systematically address the outstanding cases and develop solutions.
The orders will either be fulfilled from the inventory of the old generation or customers will receive a voucher for the new generation.
Old generation? Yes.
I have made another far-reaching decision:
The FRANKFURTER BRETT is being completely reworked.
(More on this under “3 – Looking ahead.”)
2 – THE PRESENT
Fortunately, the negotiations with the insolvency administrator reached an outcome that makes a fresh start possible.
Since November 2025, I have been working to reorganize and stabilize the Frankfurter Brett.
This is not a fresh start from scratch.
Rather, it is initially a process of bringing things back together that had fallen apart.
Consolidating inventory from different warehouses, talking to people, and finding solutions.
Rethinking structures and setting them up as flexibly as possible.
Recognizing the opportunities in the situation, putting long-held plans into action, and looking forward to the future.
Today, most things are under control again.
Our inventory is consolidated in our warehouse in Offenbach.
Shipping is once again handled in-house—lean, direct, and without detours.
The team is small but focused.
Almost a little like the very beginning.
Just with considerably more experience.
Conclusion: The present
The structure is in place, the warehouse is filled to the roof, and the shop has finally been tidied up and maintained again.
Since last week, the first new production runs have been commissioned.
So the Frankfurter Brett is back in time for Easter.
Resurrection? Well—a little, perhaps. 🙂
It is definitely a new beginning. And it will be good.
3 – LOOKING AHEAD
The Frankfurter Brett is not simply coming back.
It is being rebuilt and taken to a new level.
For around two years, I have been working on the next generation—in CAD, through prototypes, and down to the smallest detail.
In recent years, more than 300,000 Frankfurter Brett boards have passed through our hands.
We received a great deal of feedback from our customers.
A great deal of insight into real-life usage situations.
This resulted in a very clear picture of what matters and what works—and what doesn’t.
At the same time, I delved ever deeper into modern manufacturing.
Wood, gluing, stresses in the material, surfaces, details of use.
At some point, you know:
There are not many people who engage with cutting boards as intensively as I do.
When I started, cutting boards were basically simple pieces of wood.
Often sections from furniture production that found a second use as cutting boards.
The Frankfurter Brett was the first product to move the cutting board noticeably further forward.
Since then, the questions that were surprisingly rarely asked have been central to my work:
-> What actually happens when we cook?
-> Why has no one ever brought order to the cutting board?
-> Wouldn't it be good to build cutting boards to such a high standard that they accompany us throughout our lives?
Similar to how Margarete Schütte-Lihotzky first analyzed the work process for the Frankfurt Kitchen and developed a functional solution from it—only going even deeper into the details.
And that is exactly where I am starting again now.
I am starting with the product that was a genuine innovation at the time—and proved itself in practice, in the lives of many people.
And I know where it can be improved further.
It feels to me as though I now only need to connect the right points to turn everything I have learned and understood over the past few years into a new product.
A prototype is standing in front of me on the table—and I can say:
This will be another major step.
How much longer will it be before the new board can be purchased?
At least a year.
First, I have to build a new team in Germany and Estonia.
Preparing series production, purchasing materials, setting up the shop, and ultimately presenting the new product.
It is not about being quick.
Rather, it is about doing it right this time.
It takes time and requires a great deal of attention.
I therefore ask for patience and a little understanding if our offering and communication are not initially back at their previous level.
I know all too well how easily day-to-day business can dominate the daily routine—while the things that really matter remain undone.
CONCLUSION
The relaunch is underway.
If you have been considering getting a Frankfurter Brett for some time,
now is a good time.
And if you say you would rather wait for the next generation,
That is just as understandable.
That makes it worth staying tuned.
This is only the beginning.
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